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For new project enquiries, please get in touch with our account director Fleur at fleur@afom.com.au

Founder and creative director, Suzy Tuxen begun A Friend of Mine in early 2009. With 18 years of design experience under her belt, she has worked at studios in London and Melbourne, spoken at numerous industry leading events, as well as taught design and typography at RMIT university. As creative director, Suzy oversees the team of 5 including account director, two designers and two website developers and has hands-on involvement in all projects. Suzy is highly considered in her approach to design; weaving craft with strategy to create utterly unique outcomes with broad appeal.

  • Branding
  • Strategy
  • Design
  • Naming
  • Stationery
  • Signage and wayfinding
  • Packaging
  • Digital design and development
  • Websites
  • Apps
  • Animation
  • Art direction
  • Projects
  • Environments
  • Advertising
  • Editorial
  • Video direction
  • Showreels
  • Film clips
  • Publication design
  • Books
  • Magazines
  • Environmental design
  • Exhibition design
  • Venue or event collateral
  • Uniform and upholstery design
  • 4A Gallery
  • 5 Senses Coffee
  • Art Pharmacy
  • Arné Skincare
  • Ball & Doggett Fine Paper
  • Bayport
  • Bibelot Patisserie
  • Carver Films
  • DesignStuff
  • Doherty Design Studio
  • Embla
  • Elk
  • Future Future
  • Good Vibes Yoga
  • Halcyon Lake Rugs & Carpets
  • Hazelbrook Legal
  • Hardie Grant Publishers
  • Hommey Cushions
  • Kester Black
  • Lesa Restaurant
  • Lune Croissanterie
  • Makers' Mrkt
  • Milka
  • Melbourne Museum
  • Pan Macmillan Publishers
  • Planned Living Architects
  • Rollers
  • Schwartz Media
  • Studio Griffiths Interior Design
  • Supergraph
  • The Doctor's Studio
  • World Square
  • Yugen Tea

We are happy to receive design portfolios, which we bookmark for when we get busy. Please submit your portfolio and short CV to us@afom.com.au. Unfortunately we are not always able to respond to your email.

We are not currently offering internships.**

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Future Future is a new eatery dedicated to serving bespoke yet accessible Japanese cuisine, filtered through an Australian consciousness. An old Richmond art gallery has been transformed into a refined and cool dining experience with unexpected quirks, an homage to Japanese street style and culture.


The verticality of the logotype reflects the orientation of Japanese script with the repetition of the word 'Future' in the name meaning that it can also be read backwards as per Japanese custom as well. The word ‘Future’ is also subtly woven into the custom-drawn pattern.


We worked closely with Olaver Architecture to develop innovative chrome-plated 3D printed lettering on the main front windows. The verticality of the logotype can be seen reflected throughout the space such as in the lighting.


The signage and contemporary architecture combine together with the old heritage facade to create a distinctly Japanese and Melbournian feel. The chrome patterned graphics on the windows serve two functions; to control the amount of light filtering into the space particularly in summer, and to create a subtle but interesting branding presence through shadows throughout the interiors.


The menus were kept intentionally simple. The chopstick sleeves and placemat menus feature a white ink gradient on translucent stock; a contemporary twist on Japanese paper.


The website is moody and minimalist, featuring beautiful film photography from Tokyo to set a contemporary, street culture vibe.


A year after Future Future's launch, we created a striking custom cursive inspired by noodles for their new ramen offering. It sits comfortably next to the overarching identity, but is sub-branded to feel faster for a lunchtime offering that is more convenient for a busy afternoon crowd.


Design team: Suzy Tuxen and Veronica Lee. Architecture and interiors by Olaver Architecture. Signage by Premier Graphics. Ceramics by Studio Arhoj. Photography by Josh Robenstone. Website Film Photography by Ebby Amir. Website Development by Olivier Michelet and Alex Chavet.