Huxtaburger is a much-loved burger chain serving up American style comfort food to the masses in Melbourne. We designed a book and art directed a photoshoot with cheeky laboratory assistants in 80's style sweaters (referencing the Huxtables in The Cosby Show), researching “the art and science of the perfect burger”.
The front of the book featured a fun pop-up demonstrating the anatomy of the perfect burger.
Spreads inside the book featured illustrated diagrams reminiscent of school textbooks and tied in nicely to the scientific theme.
Design by Suzy Tuxen and Cassie Brock. Illustration by Cassie Brock. Cookbook Photography by Chris Middleton and styling by Deb Kaloper. Published by Hardie Grant Publishing. Folio photography by Sarah Anderson.
