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For new project enquiries, please get in touch with our account director Fleur at fleur@afom.com.au

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Founder Suzy Tuxen

Founder and creative director, Suzy Tuxen begun A Friend of Mine in early 2009. With 16 years of design experience under her belt, she has worked at studios in London and Melbourne, spoken at numerous industry leading events, as well as taught design and typography at RMIT university. As creative director, Suzy oversees the team of 5 including account director, two designers and two website developers and has hands-on involvement in all projects. Suzy is highly considered in her approach to design; weaving craft with strategy to create utterly unique outcomes with broad appeal.

  • Branding
  • Design
  • Naming
  • Strategy
  • Stationery
  • Signage and wayfinding
  • Packaging
  • Digital design and development
  • Websites
  • Apps
  • Animation
  • Art direction
  • Projects
  • Environments
  • Advertising
  • Editorial
  • Video direction
  • Showreels
  • Film clips
  • Publication design
  • Books
  • Magazines
  • Environmental design
  • Exhibition design
  • Venue or event collateral
  • Uniform and upholstery design
  • 4A Gallery
  • 5 Senses Coffee
  • Arné Skincare
  • Ball & Doggett Fine Paper
  • Bayport
  • Bibelot Patisserie
  • Carver Films
  • DesignStuff
  • Doherty Design Studio
  • Embla
  • Elk
  • Future Future
  • Good Vibes Yoga
  • Halcyon Lake Rugs & Carpets
  • Hardie Grant Publishers
  • Huddle Design
  • Janken
  • Kester Black
  • Lesa Restaurant
  • Lune Croissanterie
  • Milka
  • Melbourne Museum
  • NMIT University
  • Pan Macmillan Publishers
  • Planned Living Architects
  • Pattern For Yemen (AFOM initiative)
  • Planned Living Architects
  • Rollers
  • Rendercorp Victoria
  • Schwartz Media
  • Studio Griffiths Interior Design
  • Supergraph
  • The Doctor's Studio
  • The Town Mouse
  • Therapeutic Guidelines
  • Tourism Victoria
  • UCI Furniture
  • Wired Magazine
  • World Square
  • Waffee

We are not currently hiring, but always happy to receive folios to add to our freelance roster. Please address them to us@afom.com.au.

We are not currently offering internships either, but if you'd like to apply for our infrequent programs, please send a small sample of work to us@afom.com.au.

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Pattern for Yemen was an initiative by A Friend of Mine and The Souvenir Society enlisting the help of 15 local and international artists that helped raise funds for the crisis in Yemen, one of the largest humanitarian issues currently facing the global community. It was a night filled with laughter and generosity, and together we have raised and donated $40,000 for the Unicef Yemen Appeal!

Kerrin is a menswear label, exploring and celebrating travel, the outdoors and contemporary Australian culture. We worked with Kerrin to create a timeless and relaxed brand that felt authentic and quintessentially Australian.

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Packaging is environmentally friendly while still ensuring an exciting and enjoyable unboxing experience, particularly as products are only sold online.

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We designed this highly customised Shopify website that not only presents their products cleanly, but also conveys their brand story; in particular, their love of exploring and celebrating travel, the outdoors and contemporary Australian culture.

The brand launched with a custom eNewsletter template to be sent out to family, friends and press. The design is modular and easily customisable to tell different stories and announcements in future issues.

The brand launched with multiple pop-up trunk shows across Melbourne, this tied well into a transient and relaxed launch campaign designed to ebb and flow like the surf. We designed a temporary signage system that’s easily adaptable to different event spaces and contexts.

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Design team: Suzy Tuxen and Veronica Lee. Campaign and pop-up shop photography by Sean Fennessy. Folio Photography by Scott Newett of Cubed Studio, Folio Styling by Nat Turnbull. Pop-up signage by Made Visual.