The humanitarian crisis in Yemen is one of the biggest in human history, with more than 22 million people requiring humanitarian assistance and of those, as many as 8 million children under the age of 5 are acutely malnourished.
So, working with The Souvenir Society, we took it upon ourselves to design, coordinate and code for a cause with our charity project, Pattern For Yemen.
15 artists donated work to be printed onto a limited edition of 50 art cloths, which were sold online and at an exhibition and auction with all proceeds going to Unicef. We styled, shot and marketed the works via social media, our website and press.
Our incredible global line up of artists include Ronan Bouroullec, Nathalie Du Pasquier, Atelier Bingo, Marcus James, Wang & Söderström, Bec Smith, Rhonda Drakeford, Karan Singh, Michael Wall, Andy Murray, Anna Kövesces, Elke Kramer, ALL Knitwear, Tin & Ed, and Amelia Graham.
We designed and built a slightly mind-bending website with eCommerce integration, which sells the art cloths all around Australia and the world.
We hosted an exhibition, auction and pop-up shop at James Makin Gallery in Melbourne. It was a night filled with laughter and generosity, thanks to our fantastic auctioneer Andy Murray, and together we have raised over $40,000 for the Unicef Yemen Appeal!
Design by Suzy Tuxen, Michael Precel and Veronica Lee. Web development in house. Production and Distribution by The Souvenir Society.
Signage and display donated by Made Visual. Vinyls donated by Graphic Art Mart. Paper donated by Ball & Doggett. Printing donated by The Hungry Workshop. Framing donated by United Measures. Photography donated by Dan Hermann-Zoll and styling donated by Nat Turnbull. Exhibition space provided by James Makin Gallery. CMS license donated by Kirby and typeface licenses donated by Commercial Type.
Thank you so much to all of our collaborators!